Giving corporate marketing teams a new perspective

I worked with the marketing team of HSBC in London’s Canary Wharf (on the 23rd floor of that iconic building!) and the marketing team at PC World’s head office to help these forward-thinking businesses build closer relationships with their customers.

At HSBC I trained the marketing team in how to develop a more effective tone of voice that gave their marketing material a consistency and credibility that will win more hearts and minds. My day-long seminars won top marks across the board.

At PC World I ran workshops to equip the web marketing team with a benefits-led tone of voice and a dynamic approach to copywriting that gave the website added vibrancy and relevance to the customers – see for yourself!

www.hsbc.com, www.pcworld.co.uk

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